Dana Astrow has been influencing the landscape of creativity in the brand marketing and advertising/film production community since her early beginnings in the industry. Since launching ARC, Dana has successfully and nearly single-handedly filled a definitive niche as a creative recruiter who connects the makers behind some of the most effective top-level content being produced today.
Dana got her start in New York City where she established herself as a leading sales rep for one of the most competitive commercial production communities across the globe. Her presence as a respected marketing/talent manager and rep was marked by her co-ownership of the independent repping firm, Astrow-Ziegler, and the success of her subsequent solo venture, AstrowGirl.
Upon moving to Los Angeles in 2005, Dana recognized a gap in the market, and drew upon her eye for identifying talent and her passion for fostering long-lasting relationships, combining this unique toolset to launch ARC.
ARC broadened its reach in 2012, establishing offices in New York with the addition of Sally Coonan at the East Coast helm.
A native of Ireland, Sally Coonan came to New York for a three-month stay, and is now well over a decade late for her intended return. One small job in commercial production briskly blossomed into a powerhouse career; starting as a junior independent rep, Sally quickly moved up the ranks to in-house sales positions at top production companies HSI and RSA, where she represented and managed the directorial talent. Next came her role as Head of Sales at Moxie Pictures, where she oversaw marketing and brand development, along with spearheading both their domestic and international sales teams.
After a brief sabbatical in 2012, traveling the country within the cozy confines of a 19-foot vintage camper followed by a stint volunteering in Haiti, Sally came on board as a partner in ARC at Dana’s irrefusable request. Sally helped expand ARC’s East Coast clientele and establish the New York office, where she continues to foster long-lasting relationships between top talents in diverse creative industries.
Lisa Sabatino Lange spent the first 12 years of her career as a dedicated in- house sales rep for commercial directors. Ten of those years were spent with Anonymous Content and its partners at Iconoclast, Somesuch, and Serial Pictures. There, she honed her personalized, strategy-focused approach to talent management and sales outreach. In 2016, she embarked on a new beginning with the new launch of her own Los Angeles-based sales and talent management firm, Ready Set, working with clients such as Stink, Pulse Films, Final Cut, Sibling Rivalry and Ring the Alarm.
Lisa made the transition to recruiting in 2018 with the formidable women of ARC where she continues to connect talented people and deliver a personal and thoughtful experience for her clients.